Monday, August 15, 2016

What Facebook Bypassing Ad Blockers Means For Your Company

Extra! Extra! Read all about it: Facebook is now blocking ad blockers! So, if you were one of the thousands of companies who began to pull back on your Facebook advertisements due to user ad blockers, then this is for you. I know this sounds a little confusing, but bear with me- I will try to help you understand how why Facebook is doing this and what it means for you.

For the last decade, the world of paid advertising has turned into a thriving enterprise. Companies all over the world have boosted their sales by paying for advertising spaces on websites that offer “free services” in order to boost their sales and keep the platforms free to use.  There has been minimal push back, until the past two or three years when users have decided that the ads they continue to see are annoying and they force their internet to block all the ads.

While they have been successful for the most part, they have also ushered in a new question for companies like Facebook, Google, Wordpress, and any other platform that depends on its click bait ads to keep their platform free. Unfortunately, while users of these sites believe that they are trying to give themselves a more “pleasant experience” by blocking these ads, what they are really doing is showing that they feel entitled to use the work of others for free. That is totally unfair! By blocking the ads they see, users have forced companies to pull their ads due to loss of sales that they depended on, which in turn causes those very platforms they love so much, like Facebook, to lose out on the resources they need to offer a pleasant user experience and to keep up with the changing times. 

Thankfully, with you in mind, Facebook has decided to reduce click bait ads and instead develop ad-blocking blocking capabilities. That’s right, you read that correctly. They have put into play software that will block any ad-blockers out there so that your company can resume advertising on their site without having to compete with silly headlines that read, “I opened a bottle of hot sauce and you will not believe what happened!” This gives your company a fighting chance to get the word out about your product or service, which really is a win-win for Facebook users, for your company, and for Facebook. Users may not realize it, but ads customized to their unique tastes actually leads them to new products and new experiences that enrich their lives, receiving information about products and experiences that they may have otherwise never heard about.

So, what does this mean for your company? Essentially, this new ad-blocking blocking software means that, once again, you will be able to generate revenue for your company by advertising on Facebook. This also means that now, more than ever, it is important for your marketing team to be on point in delivering ads that are tasteful, eye-catching, relevant, and most of all, ads that people will remember. So get back out there and tell the people who you are and what you’re all about! They now have no choice but to listen! 

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