Monday, August 15, 2016

What Facebook Bypassing Ad Blockers Means For Your Company

Extra! Extra! Read all about it: Facebook is now blocking ad blockers! So, if you were one of the thousands of companies who began to pull back on your Facebook advertisements due to user ad blockers, then this is for you. I know this sounds a little confusing, but bear with me- I will try to help you understand how why Facebook is doing this and what it means for you.

For the last decade, the world of paid advertising has turned into a thriving enterprise. Companies all over the world have boosted their sales by paying for advertising spaces on websites that offer “free services” in order to boost their sales and keep the platforms free to use.  There has been minimal push back, until the past two or three years when users have decided that the ads they continue to see are annoying and they force their internet to block all the ads.

While they have been successful for the most part, they have also ushered in a new question for companies like Facebook, Google, Wordpress, and any other platform that depends on its click bait ads to keep their platform free. Unfortunately, while users of these sites believe that they are trying to give themselves a more “pleasant experience” by blocking these ads, what they are really doing is showing that they feel entitled to use the work of others for free. That is totally unfair! By blocking the ads they see, users have forced companies to pull their ads due to loss of sales that they depended on, which in turn causes those very platforms they love so much, like Facebook, to lose out on the resources they need to offer a pleasant user experience and to keep up with the changing times. 

Thankfully, with you in mind, Facebook has decided to reduce click bait ads and instead develop ad-blocking blocking capabilities. That’s right, you read that correctly. They have put into play software that will block any ad-blockers out there so that your company can resume advertising on their site without having to compete with silly headlines that read, “I opened a bottle of hot sauce and you will not believe what happened!” This gives your company a fighting chance to get the word out about your product or service, which really is a win-win for Facebook users, for your company, and for Facebook. Users may not realize it, but ads customized to their unique tastes actually leads them to new products and new experiences that enrich their lives, receiving information about products and experiences that they may have otherwise never heard about.

So, what does this mean for your company? Essentially, this new ad-blocking blocking software means that, once again, you will be able to generate revenue for your company by advertising on Facebook. This also means that now, more than ever, it is important for your marketing team to be on point in delivering ads that are tasteful, eye-catching, relevant, and most of all, ads that people will remember. So get back out there and tell the people who you are and what you’re all about! They now have no choice but to listen! 

Monday, August 8, 2016

Achieve Your Goals

The bed feels cold and as you open your eyes you take a moment to try and figure out where you are. Just last night you were sitting around the dinner table with your family enjoying a hot meal made by the love of your life. You spent 4 extra hours in the office trying to stay on top of the mounds of paperwork, and you kept thinking to yourself that you could not, for the life of you, understand how you have managed to keep your job until now. On the left side of your desk, you left an application for your dream job- completely blank. You plan every day about getting out of your 9-5 and pursuing your passion, but it has always felt so uncertain that you keep procrastinating. The TV was on in the background and you felt frustrated that the dog was scratching at the back door. You keep thinking about that application and a sinking feeling forms in the pit of your stomach. After dinner, your significant other cleared the table and asked you to take the dog for a walk. Everything after that is fuzzy.

Your eyes take a moment to adjust to the bright light coming in through the window and you blink a couple of time to try and help the fuzziness disappear. Once your eyes clear, you see some faces come into focus that you had not noticed upon first glance. All of your loved ones are scattered throughout the room. A couple of them are asleep and one is answering work emails in the corner. How long have they been there? It is then that you notice that someone is holding your hand. You look up and see the love of your life with tear soaked, tired eyes sitting in a chair next to you as you lay in the bed. A hospital bed. Your eyes lock on one another but before you can speak the doctor comes in the door to give an update. Everybody in the room listens attentively. 


“I have good news and bad news. The good news is that you have 3 broken ribs, a sprained ankle, and some severe bruising from the accident- all expected to heal completely. Unfortunately, that leaves the bad news: there was some pretty severe damage to your lower spine, and while we are confident that in time you will be able to sit up on your own… we are not confident that you will ever walk again. I am so sorry. There is one option, however. We can perform an extremely risky surgery that will give you a 20% chance of recovery. I will give you some time to talk this over with your family.”

Now stop and think for a moment- with that in mind do you instantly feel regret for not pursuing your goals? Do you feel confident that you have given 100% to living the life you have dreamed of? What if you never get another chance? The reality is that none of us are promised tomorrow and something like this can happen to any one of us at any time. So, ask yourself… is procrastinating on your goals really worth it? If you had to live forever knowing you could never achieve your passion, could you find peace with that? If you are not already living your dream, what are you waiting for? This life gives us one shot. Make it count! 

Monday, August 1, 2016

Compliant Dialing Using a Predictive Dialer

The Telephone Consumer Protection Act has created a bit of a hitch for anyone working in a call center these days, as the rule was made back in the day when landlines were the primary method of reaching somebody via phone. Access to cell phones was restricted within the act because of their pay-per-call nature back in the day, and the regulation was intended to prevent using consumers’ minutes with unwanted incoming calls. But today, according to marketingresearch.org, more than 48% of American households do not have a landline. Because cell phones whose users have not given direct consent cannot be automatically dialed, but must be manually dialed, it becomes much harder to make large volumes of calls, and nearly impossible to automate them within the law. As such, there are a few things that can be done to avoid violation of the Protection Act in order to protect oneself from lawsuits.

Rather than using a manual dialing list, a predictive dialer, combined with a do not call list, that algorithmically creates an efficient use of time for the caller and maximizes the number of calls that are connected. Because so many people in America cannot be reached today by landline, and the TCPA prevents calling them on their cellphones, the predictive dialer is a necessity to anyone who hopes to make a large number of calls and do so within the shortest amount of time possible. In order to generate this much contact, a predictive dialer determines the average rate of attempted calls converted to connections. The predictive dialer can then determine approximately how many lines to dial per operator in order to have a customer ready to speak to each operator as he becomes available. In addition, a predictive dialer determines the average rate of time that it take for an attempted call to be answered, in order to determine how long into an operator’s previous call to begin dialing new numbers. For example, if the predictive dialer determines that that average time an operator is speaking with a customer is two minutes, and it take on average eight seconds for an initiated call to be picked up, the dialer will dial out at one minute and 52 seconds in the current call. This is the best way for a company to connect with and speak to the largest number of people in the shortest amount of time.

 

There are different programs that can be used for different needs. A company that creates dialing products to fit the needs of different types of companies, while complying with the TCPA is CallTools.com. They have call management programs to handle both outgoing and incoming calls, and increasing the overall efficiency of any call center. Check the site out if you are looking for solutions to research or sales communication logistics, and they will serve you well.