Monday, February 29, 2016

The Rise of Social Media and Your Business

If you’re a business owner you’ve probably felt like you’re being pushed further and further into the social media rabbit hole. Whether or not you agree with the changes that social media is influencing in our society, your business needs to learn how to turn this into an asset if it hopes to survive.

The average consumer isn’t as clueless as they were twenty or thirty years ago. Today’s consumer is savvier; they want to know they’re purchasing something has “value.” If you’ve started researching marketing techniques, you’ll see the word “value” popping up left and right.

With the rise of social media, it’s now become increasingly harder for businesses to hide their poor reviews or performances; people are demanding transparency and quality.

What does this have to do with social media?

Through social media you can create your company’s own personal narrative. You have an opportunity to allow your customer base to understand the driving force behind your company.

Establishing a relationship with your customer allows you to also show them what your company offers in terms of value (that pesky word, again).

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